The average person around the world owns 3.64 devices – whether they are in the form of smartphones, tablets, PCs, laptops, wearables, consoles, and/or streaming sticks. Although the number can vary depending on demographic factors such as gender, age, and income, marketers can no longer see their customer journey as linear. Everyday, people hopscotch from one platform to another as they switch between gadgets and take their time comparing products or services before finalizing a purchase.

With more technological products being introduced into the market, consumers are now more accessible than ever. Yet many brands miss out by not targeting their segments consistently across all channels. It is indisputable that retargeting is the key to conversion. However, due to the lack of integrated marketing models, many companies let the opportunities slip away.

By 2020, market researchers estimate that the number of connected devices per person will jump up to 4.3. With the latest boom of wearable technology that range from Apple watches to dresses showcasing Tweets, both customers and prospects are becoming far more accessible. Consequently, it also increases the complexity of mapping customer journey and brands that do not take an OmniChannel approach end up losing their targets in the process.

Optikal knows that in order to build brand awareness and engagement, OmniChannel Marketing is the key to move forward. As more technological innovations take place, the number of tech products per person will continue rising and businesses must adapt to the changes as quickly as possible to be with their consumers across all channels.