Optikal is an OmniChannel Marketing Solution that provides true 1:1 human-to-human connection for brands and advertisers who are looking to reach targeted customers across digital, social, mobile, traditional and DRM. Our solution is powered by integrated proprietary technology and database partners that allow us to identify, map, and transmit your message to your audience on every channel, platform and device.
Programmatic / Display
Social
Mobile
Traditional
DRM
CRM
We utilize our proven methodology to ID your target customers, MAP a journey to drive engagement and conversions, and finally TRANSMIT a unified message. We are not a spray and pray ad agency.
Bill Dollar
35, Male
Businessman
Jack Light
28, Male
Music Producer
Anna Graham
44, Female
Historian / Professor
Bill Loney
53, Male
Film Director
Barry Cade
34, Male
Graphic Designer
Anna Sasin
27, Female
Social Media Manager
Thanks to more than 55 data partners, an amazing social listening platform, and 33,000 different data sets, we know your audience and we know how to communicate with them.
How do we identify your customer?
Online/Offline profile matching and programmatic buying services allow us to directly target customers and prospects wherever they might be.
How can we target customers on their preferred channels?
OmniChannel Marketing is cross-channel marketing model that consists of utilizing data to target high value consumers and control the frequency of the offers they see across various channels
What is OmniChannel Marketing?
Psychographic analysis allows us to map a strategy specific to your target customer. We then observe how people engage and interact with your brand in order to create a branded experience that promotes positive responses in consumers.
How do we establish trust and convey the right message to the greatest number of people?
Optikal uses detailed data to help campaigns reach potential customers. Specifically, the kind of customers that will repeat buy, and tout your brand. Social incentives can further encourage consumers to share directly with their influencers and friends, carrying your brand to an even larger audience.
How do we get more people to engage with your brand?
1
First, we identify your target audience. Psychographic data is used to beef up your current database or to help build a new, targeted database. Once we know who your customers are, we map out their OmniChannel journey through display, social, e-mail, mobile, video, TV, radio, or direct mail in the most effective way to meet or exceed your ROI goals.
ID>MAP>TRANSMIT
2
We do extensive research and data analysis, utilizing our 55 data partners to cross-reference over 33,000 data sets to target the right customers for your specific brand. Once we know who your ideal customer is, we can determine what channels they are most active on, and how best to communicate with them.
3
By using data-centric customer profiles, we can map a route to deliver your message through customers’ preferred media channels in a way that engages and appeals to them.
4
Once you know who your audience is and how they like to communicate, you can speak to them directly. Optikal transmits your brand’s message across the mapped channels while simultaneously monitoring and analyzing the data to ensure the best results.
Social & Traditional
Pinkberry, a successful LA-based frozen yogurt chain, came to us wanting to incorporate social media with their current traditional media.
Optikal developed a social engagement campaign for Pinkberry, and by using social media platforms, were able to build brand awareness all over the U.S. in conjunction with traditional promotional campaigns. Over a 3 months period, we generated a 1000% increase in social engagement.
Traditional & Digital
WorldArts is a platform for bands and fans to connect and grow socially.
WorldArts approached us with three goals: Get bands to join the platform; Get fans to follow bands; and Create unique opportunities for participants.
Optikal worked with LA radio station KROQ and their “Locals Only” show to create a partnership with WorldArts, which included an endorsement from celebrity host, Kat Korbett, and the coveted opportunity to have your band played on KROQ “Locals Only.” This co-branded opportunity drove a huge amount of traffic to the WorldArts site and gave one lucky band the chance to play on KROQ.
Programmatic Display & Video
Optikal was asked to promote the release of Juicy Drop Pops, a new candy from Topps.
Topps got distribution for the candy at Sam’s Club (a membership-only warehouse store), and wanted to target Sam’s Club members who were also buyers for convenience stores. With our unique targeting capabilities, we were able to get the data of Sam’s Club members and cross-reference it against occupational data to locate this specific consumer and market directly to them, thus eliminating wasted ads.
Additionally, we were able to secure a ROS (Run of Site) on the Sams Club website.
Programmatic Display & Social
High-end denim brand, Level 99, needed a Digital Agency of Record to purchase media and optimize conversions.
Optikal was hired to create an all-encompassing campaign to drive traffic to the Level 99 website. This included e-mail marketing, utilization of social media, search ads, programmatic displays, site direct ads, etc. and resulted in a 233% increase in average monthly sales over two years.
CEO / Managing Partner
CTO / CMO / CDO / Partner
Digital Strategist / Partner
Director of Technology / Partner
Accounts Receivable and Payable
+1 323 372 1289
6404 Wilshire Blvd #1001
Los Angeles, CA 90048
info@optikal.com
James began his career in sales within the media industry. He has successfully closed several deals and his achievements quickly moved him from sales into management. He's managed divisions for top rated radio stations in Los Angeles for CBS and Univision. Later at Univision, he was promoted to Director of Sports and oversaw broadcast negotiations with several NFL, MLB, and college sports teams. Eventually, he found himself in the role of CMO for a Direct Response ad agency, focused on driving ROI for ad campaigns on radio and TV. The combined experiences in various marketing roles, James was dissatisfied with the idea of wasted ad space and scattered targeting. He wanted to find a way to center ads on the individual and better ensure success for brands both on a sale/ROI level and brand awareness level.
James wanted to change the mindset of how companies reach their core consumers and high level potential prospects. His solution is Optikal, an OmniChannel marketing agency powered by integrated technology, data analytics, and optimizing media strategies based on data-driven results. James and his team are redefining OmniChannel Marketing to make advertising more precise and deliver better results.
Joel has had over 15 years of experience in digital marketing, incorporating new technology and media with database marketing. Currently, as Vice President, Partner, and Digital Strategist at Optikal Inc., he works with a range of clients including Health Net, Mass Mutual, and other Fortune 500 companies. He is redefining OmniChannel Marketing by utilizing big data analytics, machine learning, and predictive modeling to target high-value prospects and customers across media channels that allow exact targeting.
Prior to working at Optikal, Joel was Director of Targeted Advertising / SMI (search marketing integration) at Screenpush Inc., a digital design & development agency, and Director of Strategic Partnerships at Snakk Media, a division of the Hyperfactory.
In addition to his experience, he is certified by Google, Microsoft, Facebook, and other advertising networks, which give him the ability to reach high-level contacts at all publishers. He takes a strategically creative approach to solving complex marketing problems, such as multi-channel attribution models. Joel's passion lies in helping start-ups reach goals using the same techniques that work for Fortune 500 companies.
Frances manages the internal process for the Optikal team. She is responsible for designing the a system that helps keep the team on task and running efficiently. Amongst her duties, she also contributes to the accounting team while whorking closely with the management team to implement Optikal's organizational strategies, policies, and practices.
Jon is Optikal's Senior Developer and all-around tech guru. He is a full stack developer with 5 years of development experience under his belt. Jon's greatest strengths lie in database management and architecture, collaborating with graphic designers and project managers alike, and completing projects with staggering resourcefulness and efficiency. When he's not working, Jon enjoys music, gaming, bowling, fitness, and solitude.
Born and raised in Socal, Shari brings her experiences and accounting expertise to the Optikal team. She's worked in product management, specifically in data communications at Nortel. After some years spent there, Shari went into real estate, but found it wasn't for her and eventually found a fit in accounting. She's taken the lead at managing majority of the Optikal finances and monitors all activity across the board for the team. When not cranking numbers, Shari can be found enjoying a glass of wine and talking about how proud she is of her son in college and passionately supporting her younger son's all consuming golf career.